What I'm watching in AI×GTM

Trust is the New Currency in B2B Buying: SurveyMonkey, Reddit

These are high % stats showing what we implicitly already know

• Peer validation (73% trust) now dramatically outweighs traditional vendor marketing (55% trust vendor sites, 39% trust AI chatbots, 36% trust social media) in early-stage B2B buying
• 83% of B2B buyers complete self-directed research before sales engagement, with high-stakes categories (software, professional services, HR) taking several weeks to months in extended evaluation
• Search engines serve as navigation layer, not destination—buyers use search to identify options then validate through peer communities like Reddit (121M daily users, 19% YoY growth), creating imperative for authentic community presence

Claude Channels

The move from user initiated to automated workflows is one of the main transitions with current agentic capabilities IMO

• Claude Channels (launched March 20, 2026) enables event-driven AI automation via MCP protocol, shifting from pull-based (user-initiated) to push-based (event-triggered) workflows
• Practical use case: CI/CD failures can trigger autonomous investigation, fix deployment, and resolution without human intervention - reducing 12-hour incident windows to near-zero
• Technical implementation uses MCP servers connecting Claude Code to messaging platforms (Telegram/Discord at launch), with Bun runtime for 4x faster cold-start performance vs Node

AWS Accelerates Internal AI Agents Following Staff Cuts

If you think white collar job displacement is a joke, or a distant future concern, this is just one more sign it is most definitely NOT. It's here.

• AWS is deploying AI agents to handle technical sales support functions previously performed by thousands of specialists
• The AI automation directly correlates with recent layoffs of hundreds in sales, business development, and technical specialist roles
• Major cloud provider is using its own AI capabilities to reduce headcount in customer-facing technical roles, signaling broader industry trend

AI News Weekly - 100 years from now : The Case for Artificial Stupidity - Mar 23rd 2026

now this is truly thought-provking