Competitive Intelligence
Weekly competitor monitoring with confidence-tiered battlecards
Continuous competitive monitoring workflow that scans job postings, press releases, product updates, and social signals. Produces battlecards with confidence tiers on every claim. Alerts on significant changes.
Workflow Steps
Signal Collection
/competitive-positioningScan job boards, press, G2 reviews, social
Change Detection
/competitive-positioningDiff against previous scan for meaningful changes
Evidence Scoring
/competitive-positioningConfidence tiers: verified, inferred, assumed
Battlecard Update
/competitive-positioningTalk tracks, objection handlers, positioning
Example
Weekly scan detects a competitor posted 5 ML engineer roles and launched new pricing. The workflow classifies this as a product pivot signal, updates battlecard talk tracks, and alerts the sales team with a competitive brief — structured intelligence feeding GTM decisions.
Deep Dives
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Built and maintained by Victor Sowers at STEEPWORKS